Sports Marketing Assignment #1
I recently created my first ever banner for The Orlando Original, which is my blog for all things Magic as well as sports in general. I used Adobe Illustrator to create my logo, which is a blue basketball with black accents and white lettering. The background of the banner is a picture of some bubble glass that I took in my digital photography class. The middle of the banner reads “blogging about:” kind of like the “now showing” sign at the movies. Underneath I used free transform and tilted the word “sports” and then painted a box around it to give the feel that it had been stamped on. In the bottom right corner of the banner is my Twitter handle incase my readers want to follow me, above that is a picture of my face so my readers feel like they are talking to me in person.
This picture could be posted on the UGA Twitter page before the game telling fans to tune in early and see the band perform in the pre-game. This is a first person picture from the perspective of a Georgia fan, so it could also be used on the team website under the fan page or game photo’s.
This could be a picture for either team’s Facebook cover photo, it was taken at the beginning of the 4th quarter as the beautiful Jacksonville sun begins to set and shows the stadium split down the middle with orange & blue on one side and red & black on the other. I could also see it being the Saturday afternoon/night main picture on the ESPN.com front page as well.
This picture would have could go up on any media platform, Twitter, Facebook, team website, etc. It’s of the UGA fans celebrating a big victory against their arch rival. Could be used for bragging rights over social media, or intriguing recruits or perspective students by showing our rowdy fans.
Kia and the NBA have been partners since 2008, more recently Kia has become the official vehicle of the NBA. Kia and ESPN have been partners since 2003 and they are the sponsor of all NBA broadcasts on ESPN and ABC. Kia contributes 2.5 million annually to NBA broadcasts on ESPN. Photo is from the opening to the NBA on ESPN broadcast produced by Kia.