Sports Marketing Assignment #1
This picture could be posted on the UGA Twitter page before the game telling fans to tune in early and see the band perform in the pre-game. This is a first person picture from the perspective of a Georgia fan, so it could also be used on the team website under the fan page or game photo’s.
This could be a picture for either team’s Facebook cover photo, it was taken at the beginning of the 4th quarter as the beautiful Jacksonville sun begins to set and shows the stadium split down the middle with orange & blue on one side and red & black on the other. I could also see it being the Saturday afternoon/night main picture on the ESPN.com front page as well.
This picture would have could go up on any media platform, Twitter, Facebook, team website, etc. It’s of the UGA fans celebrating a big victory against their arch rival. Could be used for bragging rights over social media, or intriguing recruits or perspective students by showing our rowdy fans.
Kia and the NBA have been partners since 2008, more recently Kia has become the official vehicle of the NBA. Kia and ESPN have been partners since 2003 and they are the sponsor of all NBA broadcasts on ESPN and ABC. Kia contributes 2.5 million annually to NBA broadcasts on ESPN. Photo is from the opening to the NBA on ESPN broadcast produced by Kia.
In 2011 NFL and Nike agreed to deal to make Nike the official on-field apparel provider of the National Football League, at a price tag rumored to be 35 million annually for five years. Nike is not the sole merchandiser for the NFL, they are also signed with Under Armor, G-III, VF, Outerstuff, and New Era.
Citi Field located in Flushing Meadows, NY has been the home of the New York Mets since 2009 and has a capacity of over 45,000. Citigroup and the Mets signed a twenty year four hundred million dollar deal to obtain the naming rights for Citi Field. Citigroup caught a lot of flack after signing the mega-deal, due to the fact that they had recently laid off 50,000 employees.